The Company

PromoShop® was the first fully interactive B2B promotional products website in the world to feature online pricing at varying quantities including different types of decoration and we remain arguably one of the best; servicing many of Australia's leading companies and organisations. Please click here to view just some of over 4,000 corporate clients we have served.

PromoShop® is a member of the Australian Promotional Products Association (APPA); the only professional trade association specifically set up for the promotional products industry in the Australasian region. APPA is active in keeping standards in both member promotional product agencies and suppliers in all categories plus represents Australia's leading importers of the major promotional product categories such as promotional pens, promotional clothing, promotional caps, safety & workwear, promotional key rings, tote bags, stress balls and USB drives to name just a few. Our strong APPA relationships combined with the use of leading local decorators ensure quick turnaround of your branded promotional items.

Due to our history as a division of Marketing Options, one of Australia's original promotional marketing companies with over 25 years experience, we are one of the only promotional products agencies in Australia to maintain active membership of the Australasian Promotional Marketing Association (APMA), representing the leading promotional marketing companies in Australia and New Zealand. This gives PromoShop® access to the latest innovations, trends and strategies to maintain us at the forefront in strategic promotional marketing.

Your Brief To Us

Many online promotional product orders to PromoShop® are tactical in nature, for the supply of quality branded products for needs such as corporate gifts, consumer, trade and staff giveaways, conferences and golf days etc but it is the clients who understand the full power of promotional merchandise who realise the best results from promotional products. A product is just a product until it is linked with a promotion, it then becomes an advertisement. The most successful promotional products campaigns are the result of a planned strategy and roll out; which is why your brief to us is every bit as important as your agency creative and media briefings. Selecting the ideal promotional item is only one component in the whole campaign. It is the creativity used to illicit a positive response that is the key to reinforce branding and thus promoting sales and profits. PromoShop® executives understand the cultural subtleties that can be crucial in the success of a memorable promotional campaign and are constantly in touch with the latest trends, styles, potential pitfalls and the newest products on the market sourced both locally and overseas.

Promotional Products Market

The promotional products market in ANZ is big (over $2.02 Billion in Australia and $234 million in New Zealand) and it’s growing (national research showed an increase of 45% in Australia and 40% in New Zealand over the  5 years 2005 – 2010). This reflects a growing reliance of some of Australasia’s leading marketers include branded promotional items as an integral part of the marketing mix as a proven strategy in maximising branding and promotional effectiveness in a highly cost effective way.

Strategic Rationale

There are many reasons why businesses and organisations should consider using properly branded promotional products to reach new and existing customers:

• REINFORCE BRANDING. Promotional products are a highly cost-effective way to build positive branding awareness over the long term, with a recent US industry survey at an international airport confirming that over 71% of business travellers had received a promotional product in the past 12 months and 56% kept their promotional product for over 12 months.

• MEMORABLE. Another recent study by the Advertising Specialty Institute in the USA found that 84% of people remember the brands on the promotional items they receive.

• FAVOURABLE. The same survey found that 42% of respondents had a more favourable view of an advertiser after they received a branded promo product. What’s more, 24% of people said they were more likely to use that brand.

• ENCOURAGE CUSTOMER LOYALTY. When customers have a positive experience with your brand and have an opportunity to bond with your brand identity (via some form of promotional merchandise) they are more likely to make a repeat purchase, more likely to recommend it to others and more likely to resist the lure of your competitors.

• SIMPLE & RELEVANT. Promotional items come in all shapes and forms, so are easily suited to just about any business or organisation. Enhancing a customer or trade marketing plan based upon promotional merchandise is simple and has long lasting effects.

• VARIETY. You can put your company’s branding onto virtually any promotional item from high volume low cost items such as caps, T-shirts, tote bags, promotional pens and key rings to more premium priced corporate gift items such as watches, desk clocks and compendiums.

• FITS ALL SIZES. Branded promotional items are easily used by businesses of any size from small one person businesses to large multi-nationals.

The scope of using promotional merchandise, corporate clothing and promotional gifts in Australia is huge particularly for sporting and outdoor products. Large numbers of people either take part in or attend sports events every week. Promotional items that can be seen in a crowd such as promotional clothing, caps, umbrellas and bags can expose your brand to a large and receptive

Complete Warehousing Service

Fully Managed Promo Product Ranges

PromoShop® offers a full service promotional merchandise capability to cater for the creation, selection, local & international sourcing that can design, develop, then put your whole branded promotional product range online (with or without a credit card payment module) plus management of all ordering, warehousing and distribution functions if required.

Your total promo merchandise function is managed by a Key Account Executive, on call 24/7 on any aspect of your promo range and its management.

Warehousing & Logistics

PromoShop® has access to a full service, computerised warehouse capability servicing the whole of Australia.  It includes state of the art interfaces with:

• Computerised distribution and fulfilment systems

• Real time online client reports of both stocks and distribution flow

• Online tracking of global and interstate deliveries

• Preferred supplier rates with leading freight companies

• Product packing and assembly

We come to you!

Just call our sales hotline Free call 1800 855 143 or click here to email us and one of our sales specialists will be round like a shot to take your brief!

Case Studies

PromoShop® has helped over 1,000 corporates and organisations with on-strategy promotional premiums for over 25 years. We were the first promotional products company in the world to introduce a fully interactive website including pricing and branding options online and remain one of the best in Australia; making selection and quotation easy for literally hundreds of current and new clients.

PromoShop® also offers clients and agencies a free consultancy in the area of custom-designed, ‘one off’ promotional products and the consumer and trade marketing campaigns surrounding them. The most important part of the successful outcome of major campaigns is your brief to us – we have the creative and sourcing resources to then make the memorable campaigns happen. Click Here to brief us online or free call 1800 300 025 to arrange a meeting at your office or ours.

TOP 10 CASE STUDIES
Please click on the links below to access just some of our Case Studies in different market categories over 25 years:

1. Wiltshire Bar-B-Mate

2. The Home Hardware Dogs

3. Cointreau on Ice

4. The Uncle Toby Jug

5. The Sigma Weeping Wattle

6. Australian Army Battery Safety Campaign

7. Ramsay Health Care

8. BP Australia Staff Goodwill Program

9. Royal Womens Hospital 'Forget-Me-Not' Day

10. The Points Shop Online Reward & Recognition Programs

Promo Power

For Tough Times

In a tough economy like this one, marketers want to make sure every dollar spent is going to give them the right return on investment. One fail-safe strategy: Up your use of promotional products in every marketing campaign you do. According to the latest study from the Advertising Specialty Institute, promotional products beat nearly all other types of advertising media, including TV, print and radio, in terms of Cost Per Impression (CPI). The Advertising Impressions Study, which includes interviews with more than 6000 business people who had received promotional products, also revealed that a whopping 84% of recipients of promotional products remember the advertiser on the products they receive. Here are 10 compelling pieces of evidence from the survey to support including them in your marketing mix: