Going hand in hand with the sustainability trend, it’s no surprise that custom tote bags remain one of the most popular promotional items. They are kept by consumers for an average of 11 months, boasting 3,300 impressions in that time period.
What makes a consumer more likely to keep your promotional bag? An ASI study found that quality, utility, and attractiveness are the top factors to consider. By investing in a tote bag that has these three characteristics, your bag is much more likely to be used more frequently. The top places they might be used are crowded areas like grocery stores or the mall – making them an item with high-staying power.
Consider this – a logoed bag that costs $5 will have a cost-per-impression of under 2/10 of a cent… did someone say value?
A great way to advertise your company and raise brand awareness is through offering clients and customers promotional tote bags. Screen printed and embroidered branded bags are available in many different shapes and sizes, and can be adapted to suit a variety of marketing applications. PromoShop® offers a large range of tote bags, including eco-friendly calico and non-wovenbags that have high visibility and are great for conferences.
Non-woven tote bags in particularly have seen a recent growth in usage thanks to the recent worldwide ‘green’ movement. Many supermarket chains around Australia now promote the use of non-woven tote bags, which are often used in lieu of paper or plastic bags by environmentally conscious customers. Non-woven promotional tote bags are easy to prominently brand with your logo or message, and, as they are reusable, they are invariably seen as a useful item by their users. This makes them an ideal vehicle for any brand or store that wishes to emphasise their ‘green’ commitment through an association with an eco-friendly product.
Our range of promotional tote bags features a variety of options, including easily foldable materials such as cotton, jute and other organic fibres. PromoShop® can source and decorate small quantities of bags via local suppliers if they are needed quickly. If an order requires numbers in the thousands, we are able to source bags direct from Chinese factories at Australia’s best prices.
