Case Study 5

The Sigma Weeping Wattle

The Brief
Reinforce Sigma Pharmaceuticals sponsorship of Landcare with an associated premium to be sold off Sigma OTC pharmaceutical floor displays in pharmacies.

The Execution
Promoshop® liaised with leading Victorian-based plant breeder and propagator Jim Molyneaux of Austra Flora to create the Sigma Weeping Wattle; a completely new miniature wattle species suitable for gardens, pots and rockeries.

Once the required 100,000 seeds were propagated and collected, we then sourced a UK-developed, clamshell-packed mini pot growing pack to merchandise the Sigma Weeping Wattle off OTC pharmaceutical floor displays.  The pack came complete with plastic pot and nutrient pellet so that consumers could grow their seedlings in any window sill, just like many of us used to grow our wheat in kindergarten.

The Result
A highly successful merchandise program that not only boosted the Sigma/Landcare sponsorship tie-in plus trade relations at both pharmacist and pharmacy assistant level,  but resulted in over 100,000 Sigma Weeping Wattles to be planted right around Australia.

With Promoshop® it’s easy being green!